New to Attraction Marketing Optimization? Unsure of how you can use attraction marketing to grow your business by increasing your sales and your customers? The Beginners Guide to AMO gives you comprehensive training to get inside the mind of your target customer and attract them to do business with you over and over again…
What is Attraction Marketing Optimization (AMO)?
Firstly, attraction marketing optimization is optimizing your content to appeal to your target audience by providing high-quality, valuable information which is tailor-made for them. You should also think about the bigger picture by optimizing your marketing strategy to attract your ideal audience and make them life-long fans.
Secondly, attraction marketing optimization helps you optimize your content for the search engines.
AMO is designed to improve CTR, Dwell Time, and Sales Conversions
Is How You Hit
How Do You Pronounce AMO?
You say AMO like AMMO. In fact, you should be thinking of AMO as your marketing ammunition that will allow you to hit your targets – that is, your target audience and target revenue.
How does Attraction Marketing Optimization relate to Search Engine Optimization?
If you are an internet marketer or an entrepreneur, you have probably heard of the expression ‘SEO’ which stands for Search Engine Optimization, the practice of getting content to rank higher in the search engines by paying attention to Google’s search engine rules.
At the beginning of the 21st century, search engine optimization was looked upon as a tool to increase online sales. As more internet traffic equals more sales, websites owners that wished to ‘game’ the system, created spammy content in order to create backlinks. They would typically write hundreds of illegible articles using SEO spinning or keyword stuffing methods which also contained the necessary link back (backlink) to their website. Then, they would post these all over the web. These backlinks were the equivalent of game points in those early days of SEO ranking. The more backlinks your website had, the higher the website was typically ranked. And so, these black hat website owners got great traffic and ranking… that is, until Google got wise and released the Penguin and Panda updates which essentially negatively-valued those spammy websites (in some cases forever).
Nowadays, Google is all about quality content – writing well-prepared, valuable content that your readers will love. The more quality content, the better!
Spam and Keyword Stuffing
Polluted the Web
Until Google’s Penguin
Cleaned it Up in 2012
Top 3 Rules of Attraction Marketing Optimization
Designed to improve CTR, Dwell Time and Sales Conversions
The Rule of Optimization
The Rule of Sales Conversions
The Rule of Targeting
When creating web content, make sure you write in a way to appeal to two audiences:
- Your Target Audience
- Search Engines
You will want to Attract Your Target Audience and Optimize Content for Search Engines.
When you create sales or landing pages, make sure you follow the 12 principles of best web design to increase conversions. In particular:
- One call to action per page which stands out from rest of design
- Add trust elements which is the most important aspect of Sales.
When you create sales funnels, have in mind one particular person – your target audience. Create content that is congruent in terms of appealing to that person’s:
- Interests, job, education, culture, etc
- Aesthetic and Learning preferences
In 2015, Google launched Rankbrain which is an AI designed to help Google process search queries.
Component one of Rankbrain is the click through rate (CTR). The top position on First page of Google has an average 36% CTR meaning that 36% people click on that result due to the meta description being so attractive.
Component two of Rankbrain is dwell time. The longer people dwell on a page the more value is thought to come from that page.
Why Does My Website Need AMO?
Imagine that you have optimized your website for the search engines alone – it is sitting nicely at the top of the ranks on the search engine pages and you are very proud to be getting so much traffic. But hang on a minute, when you check out how many people that visit your page compared to the number of people that take the desired action upon reaching your page – something is wrong. You are only converting browsers into buyers at a mere 10%. Shock horror! For some reason, they are just not buying from you. But you have no idea what that reason could be – the landing page is attractive enough, the site is user friendly, your company has a good reputation, but… you still scratch your head for the answers.
You need AMO to increase Sales Conversions!
The guide below will help you identify ways in which you could be losing customers. With a few tweaks you could increase your sales conversions overnight! The beginners guide to AMO gives comprehensive training to grow your business online!
Attraction Marketing Optimization is Based Upon Science
Thanks to scientific studies like heat-maps and A/B split optimization, we now know enough about our favorite people – our target audience to optimize content in the way that they like best!
Can I Do AMO for Myself?
The world of AMO is complex and nuanced. There are certain tweaks to your marketing strategy and website that you can make yourself… which you can learn from the Attraction Marketing Optimization Guide that we are currently working on for our subscribers who have expressed a keen interest in this. We expect to be able to release this – Summer 2018
However, to drill down into your target audience, you really need to speak with an expert. Please contact us for a FREE marketing consultation.